Association Technology

data talks

Your Certification Data Is Trying to Tell You Something

What if your biggest revenue opportunity isn’t creating another certification? What if it’s simply getting your existing systems to have a conversation? Studies continue to show that associations can increase revenue from their certification programs by making better use of their data. They can identify where candidates get stuck, predict renewals, personalize marketing, recommend continuing

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technology

Too Many Tools: Association Tech Chaos

If you’ve ever watched a toddler try to put together a 500-piece puzzle while wearing oven mitts, you’ve witnessed something remarkably similar to technology fragmentation in many associations. One system manages membership. Another handles learning. A third tracks certification. Then there’s the event platform, the email platform, the community platform, the payment processor, and the

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