Strategic Leadership for Certification-Driven Associations
and the Professionals Who Power Them
Choose Your Quest
For Association Leaders
Strategic leadership to optimize conferences, certification programs, and member experience.
Meeting Strategy For Organizations
Align strategy, elevate the attendee experience, and deliver measurable results.
For Event Professionals
Prepare for your CMP certification with expert guidance and a proven program.
Ellen Maiara, CMP, CED
Ellen works at the intersection of credential ecosystems, strategic event design, and professional education. Through consulting, event leadership, and teaching, she helps organizations create meaningful learning experiences that drive engagement, professional growth, and long-term revenue.
Certification Ecosystem Strategy
Ellen serves as a Fractional Chief Experience Officer for certification-driven associations, helping organizations design credential ecosystems where certifications, conferences, and continuing education work together. She helps leadership teams simplify the credential journey, eliminate operational friction, and uncover new revenue opportunities while improving the experience for certification candidates and members.
Strategic Events Management
With more than 25 years of experience designing conferences and managing complex event portfolios, Ellen helps organizations turn events into strategic platforms for learning, community building, and growth. She is a Certified Meeting Professional (CMP) and Certified Event Designer (CED) known for aligning event strategy with measurable organizational outcomes.
Event Solutions Academy
Ellen is the founder of Event Solutions Academy, a training program that prepares event professionals to earn the Certified Meeting Professional (CMP) designation. She has taught more than 2,000 professionals worldwide, helping them advance their careers and elevate the standards of the meetings and events industry.