Certification
7 AI Questions Every Certification Board Should Ask
AI is moving quickly. Board meetings? Sometimes not so much. By the time the AI discussion finally makes it onto
July 6, 2026
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The Certification Journey Blog
Certification
Teach Good Decision-Making at Your Conference, Not Just AI
Every conference planner I know is feeling the pressure. “Should we have a ChatGPT session?” “Do we need an AI
July 3, 2026
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Certification
Why Certified Professionals Become Lifelong Advocates
Two professionals earn the same certification on the same day. Both studied hard.Both passed the exam.Both proudly updated LinkedIn. Fast
July 1, 2026
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Certification
Your Certification Data Is Trying to Tell You Something
What if your biggest revenue opportunity isn’t creating another certification? What if it’s simply getting your existing systems to have
June 29, 2026
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Certification
Stop Selling Certifications. Start Building Career Journeys
Let’s play a quick game. What do you think your prospective candidates are saying when they wake up on Monday
June 26, 2026
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Certification
Why Personalized Learning Drives Certification Growth
Most associations spend enormous amounts of time attracting certification candidates. They invest in marketing. They build prep materials. They promote
June 24, 2026
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Certification
Can You Spot the Hidden Gaps in Your Certification Journey?
The strongest certification programs identify friction before it becomes failure. Key Takeaway: Complete the Certification Ecosystem Health Check to determine
June 23, 2026
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Certification
7 Warning Signs Your Certification Ecosystem Needs Help
7 Warning Signs Your Certification Ecosystem Needs Help Key takeaway: Take the Certification Ecosystem Health Check. In just five minutes,
June 19, 2026
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Certification
How Healthy Is Your Certification Ecosystem?
If you’ve ever taken your car in for a routine inspection, you know the experience. You may think everything is
June 17, 2026
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Certification
Keep Racing While Improving Your Certification Ecosystem
Imagine you’re driving a race car at 180 miles per hour. The engine is running perfectly. The driver is focused.
June 12, 2026
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The Certification Journey Blog
This blog explores the ideas, strategies, and systems behind stronger learning experiences and more impactful professional events. Drawing on Ellen’s work across strategic event management, certification program design, and the Event Solutions Academy, CMP training course, each article shares practical insights that help organizations and professionals grow.
Ellen Maiara, CMP, CED
Ellen works at the intersection of certification ecosystems, strategic event design, and professional education.
Through consulting, event leadership, and teaching, she helps organizations create meaningful learning experiences that drive engagement, professional growth, and long-term revenue.