certification program design

Why Certification Programs Fail to Scale

Association Boards Want Growth — But the Infrastructure Can’t Support It Association boards frequently ask an important question: “How can we grow our certification program?” They want to see more professionals earn certifications.They want stronger industry recognition.They want new revenue streams. And in many cases, the demand is there. But behind the scenes, something else […]

Aligning Certification Programs With Conference Goals

Certification / ellen

Mini Case Example: When Conferences and Certification Programs Operate Separately At one association I worked with, the conference team and the certification program team were both doing excellent work. The conference was well attended.The certification program was respected in the industry. But they weren’t connected. The conference agenda barely mentioned certification.Certification holders struggled to find

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