association education programs

6 Dimensions of a Healthy Certification Ecosystem

Many associations believe their certification programs are working well because people continue to earn them. Applications come in.Exams are delivered.Certificates are issued. On the surface, everything appears to be functioning. But when you look more closely, many programs operate without a fully developed certification ecosystem. And that’s where problems begin. A certification program does not […]

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Turn Continuing Ed Into Association Revenue

For decades, associations have relied on a familiar formula for financial sustainability: Membership dues Sponsorships Annual conferences But many organizations are overlooking one of their most powerful and scalable revenue opportunities. Continuing education. When designed strategically, continuing education (CE) can become one of the most reliable, mission-aligned revenue engines an association has. Yet in many