Certification Lifecycle

ideas and mazes

Aligning Certification Programs With Conference Goals

Certification /

Mini Case Example: When Conferences and Certification Programs Operate Separately At one association I worked with, the conference team and the certification program team were both doing excellent work. The conference was well attended.The certification program was respected in the industry. But they weren’t connected. The conference agenda barely mentioned certification.Certification holders struggled to find […]

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Do Certification Programs Drive Engagement

Certification /

Many associations believe their certification programs drive membership growth and engagement. But in many organizations, the opposite is quietly happening. The certification program becomes the point where member engagement begins to decline. This isn’t because the certification lacks value. In fact, most certifications are highly respected within their professions. The real issue is something deeper:

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