Technology Integration - Event Solutions

7 AI Questions Every Certification Board Should Ask

AI is moving quickly. Board meetings? Sometimes not so much. By the time the AI discussion finally makes it onto the agenda—somewhere between approving the minutes and reviewing the latest financial report—the conversation often begins with the wrong question: “How should we use AI?” That is an important question. But for associations with certification programs, […]

Your Certification Data Is Trying to Tell You Something

Certification / ellen

What if your biggest revenue opportunity isn’t creating another certification? What if it’s simply getting your existing systems to have a conversation? Studies continue to show that associations can increase revenue from their certification programs by making better use of their data. They can identify where candidates get stuck, predict renewals, personalize marketing, recommend continuing

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