Every conference planner I know is feeling the pressure. “Should we have a ChatGPT session?” “Do we need an AI track?” “What AI tools should we teach this year?” Those are reasonable questions. But they’re also the wrong questions. AI tools are changing almost weekly. Today’s favorite platform becomes tomorrow’s forgotten app. If your annual
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Why Conferences Should Fuel Certification Growth Somewhere along the way, associations accidentally put conferences and certification programs in separate corners like two kids who wouldn’t stop arguing in the backseat. The events team focuses on sponsors, keynote speakers, coffee stations, and making sure nobody complains about the Wi-Fi. The certification team is buried in exam
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Mini Case Example: When Conferences and Certification Programs Operate Separately At one association I worked with, the conference team and the certification program team were both doing excellent work. The conference was well attended.The certification program was respected in the industry. But they weren’t connected. The conference agenda barely mentioned certification.Certification holders struggled to find
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