… The Ecosystem is broken Many associations celebrate the moment a member earns certification. The emails go out.The social posts get published.Leadership celebrates another successful candidate. And then… silence. Six months later: At first glance, it looks like a retention problem. It’s not. It’s an ecosystem problem. Because certification was treated like the finish line […]
Why Members Disappear After Certification Read More »
For a long time, I believed something that many associations believe. I call it the Field of Dreams Theory of Certification Programs. If we build a strong certification program, engagement will naturally follow. Create a respected certification.Professionals pursue it.Members stay engaged.Everyone benefits. It sounds perfectly reasonable. Except… that’s not what I kept seeing. The Conversation
The Hidden Weakness in Many Certification Programs Read More »
Many associations believe their certification programs drive membership growth and engagement. But in many organizations, the opposite is quietly happening. The certification program becomes the point where member engagement begins to decline. This isn’t because the certification lacks value. In fact, most certifications are highly respected within their professions. The real issue is something deeper:
Do Certification Programs Drive Engagement Read More »
