Certification
The Hidden Weakness in Many Certification Programs
For a long time, I believed something that many associations believe. I call it the Field of Dreams Theory of
April 28, 2026
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The Certification Journey Blog
Certification
Turn Continuing Ed Into Association Revenue
For decades, associations have relied on a familiar formula for financial sustainability: Membership dues Sponsorships Annual conferences But many organizations
April 28, 2026
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Certification
Do Certification Programs Drive Engagement
Many associations believe their certification programs drive membership growth and engagement. But in many organizations, the opposite is quietly happening.
April 23, 2026
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The Certification Journey Blog
This blog explores the ideas, strategies, and systems behind stronger learning experiences and more impactful professional events. Drawing on Ellen’s work across strategic event management, certification program design, and the Event Solutions Academy, CMP training course, each article shares practical insights that help organizations and professionals grow.
Ellen Maiara, CMP, CED
Ellen works at the intersection of certification ecosystems, strategic event design, and professional education.
Through consulting, event leadership, and teaching, she helps organizations create meaningful learning experiences that drive engagement, professional growth, and long-term revenue.