continuing education strategy

6 Dimensions of a Healthy Certification Ecosystem

Many associations believe their certification programs are working well because people continue to earn them. Applications come in.Exams are delivered.Certificates are issued. On the surface, everything appears to be functioning. But when you look more closely, many programs operate without a fully developed certification ecosystem. And that’s where problems begin. A certification program does not […]

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The Certification Journey Associations Overlook

Certification / ellen

Most associations spend years carefully designing their certification exam. Committees review competencies.Subject matter experts write questions.Standards are established.The exam is validated. And then… the journey ends. Or at least, that’s what it feels like for many professionals who earn the certification. Because once someone passes the exam, the next question is often: “Now what?” This

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Hidden Revenue Sources Associations Often Miss

Certification / ellen

Let me start with a slightly uncomfortable observation. Most associations spend enormous amounts of time talking about membership growth and sponsorship revenue. Membership committees meet about it.Boards debate it.Strategic plans revolve around it. But in many organizations, the largest untapped revenue opportunity is sitting quietly in the background. And it isn’t sponsorship. It isn’t membership.

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