Certification Programs - Event Solutions

Hidden Revenue Sources Associations Often Miss

Let me start with a slightly uncomfortable observation. Most associations spend enormous amounts of time talking about membership growth and sponsorship revenue. Membership committees meet about it.Boards debate it.Strategic plans revolve around it. But in many organizations, the largest untapped revenue opportunity is sitting quietly in the background. And it isn’t sponsorship. It isn’t membership. […]

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The Hidden Weakness in Many Certification Programs

Certification / ellen

For a long time, I believed something that many associations believe. I call it the Field of Dreams Theory of Certification Programs. If we build a strong certification program, engagement will naturally follow. Create a respected certification.Professionals pursue it.Members stay engaged.Everyone benefits. It sounds perfectly reasonable. Except… that’s not what I kept seeing. The Conversation

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Do Certification Programs Drive Engagement

Certification / ellen

Many associations believe their certification programs drive membership growth and engagement. But in many organizations, the opposite is quietly happening. The certification program becomes the point where member engagement begins to decline. This isn’t because the certification lacks value. In fact, most certifications are highly respected within their professions. The real issue is something deeper:

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